Over the past week I’ve had three different people inform me that they were starting podcasts and ask me if I would be willing to be interviewed. Honoured as I am by such requests, I did also wonder why such interest in me and podcasts more broadly?
In mulling this over I recalled a recent podcast (5 June 2019, Podcast #227) between Sam Glover and Bob Ambrogi on ‘The State of Legal Blogging & Podcasting‘ on the Lawyerist podcast. Listening to this again today it struck me how many great tips these two give out (for free) to anyone looking to start a podcast; some of which are (fast forward to 29 minutes into Sam’s talk to really get the best out of these):
- are podcast a fad or here to stay?
- has the revenue model for podcasts been worked out?
- have we really thought through the market penetration issue (more people don’t listen to podcasts than do)?
- is there too much content already out there? if there is, what are you doing to be a little bit different?
- how often should you be producing material – daily, weekly, monthly?
- should you be framing your podcast with music at the start and end?
- what equipment should you be using?
Taking all that on board and still want to produce a podcast? Then these are three things that Sam and Bob say in their podcast that should also be considered:
- it’s more work than you think it is going to be
- it’s really tough to build a subscriber base
- the right people over lots of people (love this saying)
On that last point, independent of Sam and Bob’s chat, I also heard this week that the average podcast lasts 7 issues.
To help you overcome this, Bob makes a brilliant suggestion in the podcast – if you are attending a conference take your recording equipment with you. And someone who does that really, really well is Ari Kaplan.
I hope you enjoy all the links. Listen to them – they are great (and free!); and, as always, love to hear your thoughts/views/feedback.