There are few more personal ways to thank a person for the support they have shown you and your business over the past 12 month than to send them a handwritten Christmas card.

Unlike e-cards, which to be honest I have never been a massive fan of (but can see both the financial and ecological savings if you are sending several hundred/thousand), a handwritten note in a Christmas card adds that personal touch to the message that, to me, enhances the gratitude being shown.

Some tips

If you’re going to send a handwritten note in a Christmas card to a key contact or referrer this year, make sure to:

1. Provide context: to why the card is being sent. For example: “it been a pleasure working with you over the past 12 months and we look forward to supporting you in the future”.
2. Personalise it: include a private note about something that happened this year.
3. Keep it professional: remember, it’s a Christmas card to a client/referrer, so be personal but keep it professional – no saucy joke cards you can find in some stores please!
4. Keep it brief: again, it’s professional, so keep it brief. The recipient of the card doesn’t have a lot of time to read this card and probably has a few more cards than just yours to read, so make sure to keep this to a couple of well-thought-out sentences at most.

The simple, relatively inexpensive, gesture of sending a handwritten Christmas card can leave a lasting impression on your client. It could well be the small differentiator that you are looking for to stand your business out from its competitors in 2025!

As always, get in touch if you need help with your business development strategy and activities.

Richard & GSJ

📩 richard@gsjconsulting.com.au