“As of April 03, 2023, the subscription fee for Microsoft 365 Family will change from AUD 129 to AUD 139 to address changing market conditions.”Microsoft email notification 19 March 2023
Okay, not a huge increase. But:
- absolutely no explanation or detail as to what those “changing market conditions” are.
- no explanation about the additional value being provided.
- no detail about any additional costs being incurred.
- no information provided around whether the scope of services provided will change.
Other than to say: “if you don’t like this increase, here is a link to unsubscribe”, absolutely nothing.
- a really badly drafted email to loyal subscribers (I think my family have subscribed to Microsoft 365 Family for around 10 years).
- a missed opportunity to set out all the great features that Microsoft 365 Family provides – and there really are a lot -and why paying AUD 10 per year more will be worth it at the end of the day (after all, this is less than AUD 1 per month).
If, like me, you got this email can I suggest you file this away as an example of how NOT to communicate a price increase to your clients/customers.
And if you need help talking through how you might be able to do a much better job than Microsoft have in communicating price increases to your loyal clients, feel free to reach out:
Photo credit: Ross Findon on Unsplash