It’s something that has troubled me for a number of years:

Is the title of the job you do more important than the job you actually do?

For a long time I thought the whole debate was rather meaningless and irrelevant: do the job, be present, be a part of the team, kick goals.

But last week I read a report by ALM Intelligence report that made me rethink this a little.

So, before I start, the ALM Intelligence report is an important study on equality of revenue (or lack there of) between the sexes in legal marketing. Nothing I write below should detract from that and we should all be horrified by the outcomes of the report.

Which then brings me to the point of this post – a totally unrelated graph in the ALM Intelligence report (I hope) on:

Which made me think again:

Is it the title or the job?

Because while I agree with the many in the discussion I had about this on LinkedIn: that it’s about the job, expertise and experience over the title…

I’m still left wondering…

…are Marketing and Business Development missing a trick here?

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