Of note overnight (OZ time) was news that Bernero & Press (Wendy Bernero and Aric Press) have launched a service called: ‘The Red Team’. Described as being “A Lifeline for Marketing and Business Development Departments” the aim of The Red Team is to provide:
“…high-quality, experienced marketing, communications, and business development professionals to law firms on a project basis or to fill temporary needs.”
Sounds very similar to the sort of lawyer placement service we are seeing from the likes of Crowd & Co here in Australia, only in this case the target market is specifically support services.
I have to say that outsourcing back office services such as marketing and business development was something I saw becoming popular in Asia during the Asian Financial Crisis in late 1998 and I have often wondered when we would see such a move take hold in the West.
Today may just be that day.