storytelling

๐—ง๐—ต๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ผ๐—ณ ๐˜€๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด

๐—›๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ถ๐˜€ ๐—ฎ ๐—ต๐—ฎ๐—ป๐—ฑ๐—ฏ๐—ฎ๐—ด ๐˜„๐—ผ๐—ฟ๐˜๐—ต?
In this case, a staggering A$15.3 million.

๐—ง๐—ต๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ผ๐—ณ ๐˜€๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด
Unlike most handbags however, this one has a story to tell.

It was the very first Birkin bag.

Designed by Hermรจs executive Jean-Louis Dumas in 1984, following a chance encounter on a flight with actress and singer Jane Birkin (hence the name), the bag was used daily by Birkin for nearly a decade before she donated it to an Aids Charity auction.

What the sale of this bag evidences though is how value extends beyond material worth. Value is not the $$$ signs you seen on the price-tag; it’s about the stories we tell, the history we preserve, and the emotional connections we forge.

The sale of this bag is a powerful reminder to professionals that authenticity and narrative can elevate your service offering from ordinary to iconic.

It is your powerful – and likely only – differentiator. It is what clients are willing to pay for.

Link to article: https://lnkd.in/gfsrSmMK