
The unfortunate truth is, too much…
…rarely do international law firms get the return on the investment they make in China that they do in other jurisdictions (for example the Middle East right now; but Malaysia and South East Asia if we want to look closer to home!).
If you don’t believe me, take a quick look at the number of firms who have entered/exited the China market in the past 15 years (tip: focus on US firms).
Law firm’s short-sighted approaches to this issue are typically for two reasons:
- lack of knowledge of the market
- lack of understanding that Asia is a long-term – multi-generational – investment (not, typically, your law firm investment M/O).
So why the post (other than the shout-out that I have been part of a team that has successful established not 1, nor 2, but 3 international law firms in SE Asia)?
Well because, while the Eversheds / KWM tie-up has a long way to go, comments like those in this article…
[‘The art of the possible’ – Eversheds’ international CEO on its eye-catching KWM China alliance‘]
makes me wonder.
Law firm culture isn’t everything, certainly post 2008, it still counts for something.
And the most interesting comment in that article is who initiated the introduction: – Sue Kench.
Which makes me ask: Are the partners in KWM Australia off loading their investment in KWM to Eversheds?
[this article first appeared on rws_01]
