A huge part in the success of your business development efforts lies in what I like to call your: ‘Credibility Score‘.

So for my most recent BD Tips Wednesday post on LinkedIn, I walked through why credibility is so important to the success of your business development activities.

Below it a repeat of that post, but before we go there though, why is credibility an issue?

Information overload

The internet has resulted in information overload. We all have access to way too much information.

But ‘information‘ is not the same as ‘knowledge‘ – and professionals work (or should be working!) in a knowledge economy.

Which leads to a bigger problem from the client perspective: with so much information out there, how do I know who to trust?

QED: Credibility!

The ‘5’ Bs on building credibility with your clients

Be ahead of the pack

Industries change and so should your knowledge and skills. Keep up with the latest trends, technologies and practices in your field.

If you can show that you’re aware of new developments and can adapt your approach, you’ll be seen as a credible forward-thinking partner.

Be transparent

The starting point in any attempt to being credible is open and transparent communication.

Be honest about what you can and cannot do.

Talking up what you can do for a client and under-delivering on that talk damages your credibility. So keep it simple: Deliver on what you say you can deliver on!

Be reliable

The easiest way to building long-term credibility is by consistently delivering on your promises. Reliability and consistency in performance over time create a strong foundation of trust. Make sure you follow through on timelines, deliverables, and commitments.

If something goes pear-shape, take accountability for it and work to quickly resolve it!

Be honest

Always tell the truth, even when it’s difficult or uncomfortable. If you make a mistake, admit it. People respect honesty, and owning up to your shortcomings is an important way to build trust.

Also, always maintain ethical standards in your dealings with your clients.

Be committed

Focus on building relationships rather than simply making deals. The more you invest in your client relationships, the more credible and trustworthy you appear.

Regularly check in on your clients, even when you’re not pitching something new.

Being genuinely interested in your client’s long-term success will enhance your reputation as a credible partner.

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As always, get in touch if you need help with your business development strategy and activities.

Richard & GSJ

☎️ +61 449 679 986

📩 richard@gsjconsulting.com.au