…my health insurance premium has significantly increased,
…my home contents insurance premium has significantly increased,
… my car insurance premium has significantly increased,
…the daily daycare cost (of both) my children has significantly increased,
…my coffee shop has increased the rate of a large, and
… my lawyer has increased his rate.

Such is life in Australia.

Fine by me, but in every single one of the increase fee notifications above (all by letter and none via an actual conversation with me) the underlying reason for the increase was cited as being an increase in ‘costs’.

My two take-outs: (1) if we all stopped increasing our rates in July maybe increased costs would be less of an issue, and, importantly, (2) if you can hold a conversation around “value delivered” rather then cost, you’ll be streets ahead of the competition.

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