How does your law firm encourage new clients to work with you?

As long-term readers of this blog will know, I’m not adverse to looking outside the world of law for ideas on how we might better position ourselves to attract and win new work. These same reader will also likely know that I have a very amateur interest in photography.

Combining these two was an article on diyphotography.net last week (4 April 2017) by Enzo dal Verme titled ‘How to encourage potential clients to work with you’, in which Enzo lays out 11 ways photographers can better market themselves to win work from potential new clients.

I really like Enzo’s suggestions and think that all but one would work well in the business development arsenal of any law firm. For that reason, I thought I give a high-level overview of Enzo’s 11 suggestions here:

  1. Have something unique to offer.
  2. Identify your potential clients.
  3. Be a specialist.
  4. Double check what you have to offer.
  5. Make sure you have what it takes to prove that you could really be valuable to them.
  6. Find a quick and impactful way to get your message across.
  7. Follow up.
  8. Be reliable, precise, professional.
  9. Don’t be pushy!
  10. Be creative.
  11. Ideally, you let your clients find you, you don’t go looking for them.

I’ll leave you to guess which one of the 11 items above I don’t agree with. In the meantime, take the time out to read Lenzo’s post in full – I guarantee you you won’t regret it.

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