Law firms: cannibalisation is the only way you can beat cheaper competitors

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The only way for a company to deal with cheaper competition was to set up a different company with an “invitation to kill its parent”

So says Harvard Business School professor Clayton Christensen during a recent visit to Hong Kong – as cited in an interesting article published in the South China Morning Post on Friday 20 March.

With the fairly recent introductions to the legal market of:

to name a few of the internationals, as well as Corrs Chambers Westgarth’s Orbit closer to home, makes me wonder if the legal sector has taken this message to heart and is now processing this strategy to their business.

All of this activity also reminds of the time I once overhead someone saying the day would come when Riverview Law would be bigger than DLA Piper. Might not happen in my working life, but not totally unthinkable in this day and age.

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