Very sage advice from Seth Godin today for any new partners recently made up in the July promotions here in Australia, or anyone trying to do business development in today’s crazy world for that matter:

The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.

 As always, feel free to reach out to me for a chat if you’re struggling to get to grips with this issue.

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