market segmentation

#BiZDevTip: Segment your clients

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I’m currently reading a few pages from Seth Godin’s “Whatcha Gonna Do With That Duck? And Other Provocations, 2006-2012” book each day.

Yesterday I got to re-read Seth’s ‘Advice for Authors‘ post (initially posted way back in August 2006) which contains the following gem (under #5) that I wanted to share with you:

Far better to obsess about a little subset of the market–that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can’t live without your book.

Replace “book” with “work“, and you would get pretty close to a raison d’être for your legal business.