#BizDevTip: Spring clean now for a strong start to 2016

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Spring has officially sprung in Australia (1 September) and so now is the time to do a spring clean of your law firm if you want to give yourself the best chance of making a strong start to 2016.

As a minimum, you should consider shaking out the winter cobwebs with the following housekeeping actions:

  1. Audit your client list  – to see who the best performers have been, who the up and comers are, and who have fallen off a bit.
  2. Review your revenue streams – to see which practices are getting revenue from which clients. Remember, the more practice groups that are getting instructions/revenue from a client, the more likely that client is to be a profitable client.
  3. Review and update your ‘key’ (which should include decision makers as well as supporters) contacts database and update their preferred method of communication (phone, email, chat, Facebook, tweet?).
  4. Hold an off-site firm strategy day that includes a review of market conditions, expected client demands, and how your firm will respond to these.
  5. Segment your client contact database by industry, etc so that clients receive the most appropriate information from you – rather than blasted mailshots.
  6. Start thinking about your FY2017 client listening program – who will you go and visit? Will you be doing this internally or externally?
  7. Start thinking about your FY2017 communication plan.
  8. Review and update your referrer / firm champion list.
  9. Look up what industry events will be taking place in 2016 and see if you need to be attending these.
  10. Consider ways that you can be adding value (via your value added services) to your client relationship that might differentiate you from your competitors.

I cannot guarantee that you and your firm will be star performers in 2016 if you carry out this spring clean, but I can guarantee that 2016 will [at best] be a fairly ordinary year for you and your firm if you don’t action these and more.

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